Ideasicle Podcast

Today we’re going client side to see how transformative ideas and creativity can be on the inside of the house. And there’s no one better to talk to about that than Tom Butta.  Tom Butta has sat squarely in the hot seat of transformation for his entire career. As CMO or CEO he has helped public and private companies capitalize on critical moments and accelerate through opportunity.  He started in advertising at Hill Holiday and Y&R. As CMO of Red Hat where he helped position open source technologies as a viable alternative to proprietary one. He also helped drive the second highest IPO in NASDAQ history. As CMO of PTC Tom helped position product development as a value play with his seminal work around The Way to Product First. That work -- and the value roadmap he architected in 2002 -- is still in use today by PTC which is now the second largest independent software company in the world. As CEO of Superstock, Tom helped create a legitimate challenger to Getty Images in the digital creative content space