Ideasicle Podcast

Welcome to the Ideasicle Podcast where we attempt to untangle the mysteries of the elusive idea. Today we have advertising giant, Jon Steel. Learn why he gives his direct reports unlimited vacation (it's not why you think), how a baseball game was the impetus behind one of the great Goodby campaigns of all time, and get his view as to what creativity really is, among many, many other fascinating topics.  SHOW NOTES: To Jon, creative talent is about the process of reduction. Creativity is about making connections in your life. No one has ideas at their desk. Creative people tend to collect things, but also collect experiences. That's why he gives his planners unlimited vacation. You can't inspire all creative people the same way - great example with word man, Jeff Goodby, and the visual man, Rich Silverstein. Once again the topic of mundane, repetitive activities comes up as catalysts for creativity. Jon tells us why, and what he does to keep his own creative edge. Great bit about how Jon thinks the commun