Ideasicle Podcast

Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea. Today we have Edward Boches, Chief Innovation Officer at Mullen Advertising, with us. On the forefront of the social media space, Edward has strong feelings about how we need to live and think differently in this brave new world. And, coming from a guy who's seen it all, it's valuable advice for any idea person. SHOW NOTES: How does one make the transition from Creative Director to Chief Innovation Officer at an ad agency? Edward tells us. Great bit about how organizational innovation has to happen from the inside out. The people need to think differently and the culture has to reward people differently. And the company needs to practice what it preaches. Example: http://www.thenextgreatgeneration.com/ (invented by Mullen). Are you "T shaped"? Edward thinks being so is a very good thing in innovative organizations. Edward agrees with me that the act of creativity has changed and takes it a ste