Ideasicle Podcast

Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea.  Trivial note: first live Ideasicle Podcast ever! I’ve always admired Mechanica because they were one of the first to break from the traditional advertising agency mold. I wanted to have these guys on the show because, with their model, as with Ideasicle’s, they have found a way to rise above the overwhelming world of fractured media. And they’ve conducted a new study with Fast Company called, “Branding Forward,” that has implications for all of us. On my right, we have CEO, Ted Nelson, and on my left one of Mechanica’s two founding creative principles, Jim Garaventi. BIOS: Ted Nelson is a very hands-on CEO, and one of four founding partners who conceived and launched Mechanica.  His responsibilities include contributing to the building and management of a next-generation business model and organization, as well as general strategic oversight across Mechanica's clients and businesses. Jim Garav