Ideasicle Podcast

Russell Davies, Planning Director, R/GA London - Episode #24

Informações:

Synopsis

One of the most influential planners in the world, Russell Davies joined R/GA London from Ogilvy where he served as head of planning for EMEA. A frequent public speaker and well respected writer, his blog is one of the most widely read in the industry. He also writes a weekly column for Campaign magazine and is a contributing editor for Wired UK. Show Notes: We open by discussing agency "culture" versus "habit," and whether there even is such a thing as culture at an agency. What is planning to Russell Davies? Well, no one knows what you're supposed to be doing, for starters. We discuss creativity and whether it's even worthwhile to discuss. With easier publishing comes more creativity, right? Maybe not. The democratization of production tools means professional creatives will soon find out just how special they are. Crowdsourcing is dumb. Russell shares with us how he keeps himself inspired. It's all about discovering new things. As it relates to agencies complaining all the time, Russell says stop complain