Ideasicle Podcast

We kick off this Labor Day weekend 2012 with one of the founders of new Boulder agency, Grenadier, Mark St. Amant. This guy's creative track record is impressive. He's creative directed at Arnold, Crispin and Sterling-Rice. He's written two books, one about Fantasy Football ("Committed: Confessions of a Fantasy Football Junkie"), and another about his attempt to play semi-pro football ("Just Kick It: Tales of an Underdog, Over-Age, Out-of-Place, Semi-Pro Football Player"), and plays guitar at Christmas parties. I've seen him. He has a great sense of humor and some wise advice about creativity.  SHOW NOTES: We begin by discussing Mark's new agency, Grenadier. His motivation in starting it and the role serendipity played in making it all happen. We talk about Barkley, the employee-owned agency and partner to Grenadier, and how being independent affects creativity in a positive way vs. the holding companies. I asked Mark flat out why all these agencies are spinning off CPB (Crispin) - first Goodness, then Victo