Ideasicle Podcast

Today we rethink work, and the act of working. Creativity is hard work. We all know that. But maybe there are things we're doing and cultural conventions companies are following that, if looked at differently, might not only yield better work, but happier creative people. SHOW NOTES: Sally begins by giving us an overview of her company, Forshay, a very modern recruitment company. You'll see why the psychology of working is important to her. Then we turn her sights to creativity.  Sally debunks the myth that more work is better. It's not necessarily true. Even if you think working all hours makes you look better politically. She describes the "ideal worker" as described by many unenlightened companies - and those are people with no lives who can devote themselves to the job. And then contrasts that convention with what makes for creativity. And it's not this so-called "ideal worker."  Did you know that Ford established the 40-hour work week because Henry found that any more than that, productivity dropped off