Ideasicle Podcast

Mark Ray, Dave Allen, North Advertising - Episode #34

Informações:

Synopsis

Music in advertising is something valued by the insiders. But what is it about music that can "make" a TV spot? How do you choose the right artist? What brands are using music in powerful ways, and what brands aren't? These are the questions I put to the music experts at North Advertising, Mark Ray and Dave Allen. Both are musicians first and advertising executives second. Which makes their brand of advertising special. I was fortunate to get some time with them both. Note: the musical breaks are from Dave's band, "Gang of Four." The first is from the song, "Outside The Trains Don't Run On Time"; the second is from "Ether." Both are from Gang of Four's "Entertainment" album. Great stuff. They're on Spotify. SHOW NOTES: We begin by talking about North, the agency, and how music has been at the core of the culture there since the beginning. We discuss the parallels between composing music and "composing" advertising. Mark talks about the importance of execution (production) in creating both music and advertisi