Ideasicle Podcast

We have all walked into businesses or ad agencies and seen the tell-tale signs of creativity. You know, the ping-pong table, the pool table, the rooms specially designed to force people to run into each other. But are these just gimmicks from non-creative companies? Or are they the result of an already-creative culture? We’re going to get answers to these questions and more from Mr. Justin Brady, author of Wall Street Journal article, "Some Companies Foster Creativity, Others Fake It." In that article, Brady outlines his "LET" process - listen, empathise, and trust. Show Notes: We begin by discussing what, exactly, creativity is - messy, chaotic, even disgusting. Even those who are known to be creative reak of failure - from DaVinci to Apple. Justin talks about the "gimmicks" of the creative environment and whether they create creative environments or are a result of them. Some great examples. Quote: "Gimmicks don't do squat." We discuss how to motivate employees to create, in general, and look to the child