Ideasicle Podcast

There's a problem out there in idealand. It's a social problem, a political problem, and a gender problem. But more importantly it's an idea problem. Only 3% of all creative directors in the United States are women. 3%. Where are all the Donna Drapers? Today we are talking with the founder of an organization that aims to change that percentage, Kat Gordon. The organization is called the 3% Conference, and we got some time with Kat to discuss this important issue. SHOW NOTES: We begin with Kat explaining what the "3% problem" is, exactly, and what her "3% Conference" is doing about it. Kat describes a moment in time during a pitch at the agency she was working where the light bulb went off. She never forgot that moment. And it all led up to this movement she's started. Kat has a great way of convincing men why her movement matters. It's called the "Birthday Gift Test," and she explains that test in detail. We then get into specifics as to how the "3% problem" affects advertising agencies' work. She even gives