Careybrospros

Title: Reaching the Millennial MarketTopic: They’re having kids, settling into their careers, travelling the world … but are they buying homes? Millennials have a different approach to life than other generations. On this episode, we give you some “hacks” into working with, and attracting, the Millennial customer! During this edition of CareyBrosPros, you’ll find out about: Is home-ownership important to millennials? Features that this generation looks for in a living space. What advice to give – or to avoid – when working with millennial clients. Guest: Dr. Kit Yarrow - Consumer Psychologist, professor, Time magazine contributor, and author. Books: (best-sellers) Decoding the New Consumer Mind and GenBuY Website: www.KitYarrow.com 3 Points for Success – from Dr. Kit Yarrow: Old ways of connecting with consumers aren’t effective on Millennials. You have to change to live.In some ways we’ll always be the same: eg Parenting changes everything. Consumer-centricity and technology are your best weapons.