Careybrospros

Title: Crescent Wrench Apex ToolsTopic: Through a massive rebranding, market research, and innovative new products, this isn’t your father’s Crescent brand anymore. Guest: Rena Fiorello, Director of Brand Marketing for Crescent: division of Apex Tool GroupWebsite: http://www.crescenttool.com/3 Points for Success – Rena FiorelliMake good on your word because I think that obviously builds your success for tomorrow. Word of mouth is huge.Keep it simple you know don't overcomplicate jobs. There's often beauty and simplicity and I think we get caught up in you know all the different things that you know the new trends and things like that but I think keeping it simple you can deliver you know probably helped lower stress. You gotta pick the right tool for the job. Your work is your legacy. So, I would say you know choose well. We've got a great arsenal of tools at Crescent Tools, and I look forward to showcasing a lot more over the next year and hopefully follow us on social so you can keep up with all the great t