The Action Catalyst With Rory Vaden

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more. Show Highlights: Copywriting is salesmanship in print. @RayEdwardsWe communicate in a way that is either credible or puts people off. @RayEdwardsThe keys to writing in a way to that is influential without being manipulative is to be: relevant, enthusiastic, aspirational, congruent and helpful. @RayEdwards"Salesmanship is the transfer of enthusiasm" – @TheZigZiglarMake sure you are truly enthusiastic about what you’re doing and in an unbridled