Wpblab - A Wordpress Social Media Show

WPblab EP72 – WordPress Plugins – If you build it, will they come? w/ Russell Aaron Russell Aaron – Web Dev Studios Bridget – Actions do things, Filters change things What’s a plugin? – File inside directory. Adds or enhance website, or de-enhance, Simmer down down. Finish plugin, ship it and call it a day! Built & tested and released, people are installing and then white screen the site First step in marketing, believe in product. Use it every day. Plugin solves his own problem. His marketing – let me to take it to a competition at a WordCamp ( Plugin-a-Palooza ) and get an idea of who is my core demographic How do you promote? No good marketing thing on the repo… The repo has copy… Real people don’t know repo. Directory good compromise for users. Have a good call to action. Make sense in your copy. Have someone else write the copy. Don’t use terms dev terms. Use words your audience will understand. No one is looking for the product by your name. Users look for Automatic scheduling twitter. “Revival pos