Wpblab - A Wordpress Social Media Show

This week on WPblab Bridget and Jason explore Twitter demographics and how you can use them for your WordPress business. Bridget got a new microphone – YAY! Twitter > Analytics (available via desktop twitter site) Analytics.twitter.com Audience – discover user interests and general statistics, such as marital status and education.  If you were a dating site, you would want most of your audience to show as “single”. If they were mostly married, you might reaching out to the wrong audience (or offering the wrong service!) How long should your content be? What grade level is your writing aimed at?  Check your analytics and see what kind of education your followers have – what would be best for them? Newspapers generally aim at a fifth grade reading level (WSJ – ninth grade). Most people, don’t read – they scan. You don’t want to make people feel stupid by speaking at a level beyond their reading/vocabulary skills. Analytics shows stats on Audience, Demographics, Lifestyle, etc. Go to Analytics > Tweets and cho