Wpblab - A Wordpress Social Media Show

In this episode, Jason and Bridget are joined by Josh Pollock. We’ll discuss the pros and cons of co-branding your WordPress products. Josh Pollock – Caldera Labs – Caldera Forms – Caldera @Josh412, @calderaforms, @CalderaWP, or @CalderaLearn  #catdera http://calderawp.com, http://calderalabs.org/, https://calderaforms.com/, & https://learn.calderalabs.org/ Co-branding is when you leverage the audience of two different brands by teaming up together to help elevate both brands or gain a new audience segment. (Like the Eddie Bauer Ford Explorer) Caldera and Give did a co-branding with a tutorial on using Caldera Forms to submit a fundraising campaign “Create a Peer-to-Peer Give Campaign with Caldera Forms” –  http://bit.ly/2vdvrxH Caldera & Aspen Grove – DIVI landing page co-branding with Caldera Prerequisite: Get involved in the community At some point, you just sit down with someone and say “Hey, I need something” and then figure out what it is that you can offer them in return – how can you benefit