Wpblab - A Wordpress Social Media Show

Some businesses take a break, others avoid celebrating any specific day. With our increasingly diverse and global economy, how do you handle marketing around the holidays? BridgetWillard.com | Gutenbridget.com JasonTucker.blog Hashtags are your friend! Use as many as you can! There are many different holidays occurring this time of year. Know who your clients are (or who your audience is) – it may be winter here in the Northern Hemisphere but it’s summer south of the Equator Respect your unique culture – what makes sense for you/your business – your brand should be a reflection of your collective personality Scheduling during the Holidays: Be careful with automation … you may schedule something that posts at a really inappropriate time Either schedule and respond, or don’t schedule and choose to ‘go dark’ instead (many businesses choose to close between Christmas and New Year’s), but communicate either way   Buffer example: https://twitter.com/joelgascoigne/status/943024640473030657 Oftentimes, social medi