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WPblab EP94 – Exploring the Ethics of Marketing with Morten Rand-Hendriksen

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Synopsis

Ethics in marketing? Yes. Marketing needs ethics, too. After all, many people say “marketing” like it's a four-letter word. Senior Staff Instructor at LinkedIn Learning, Morten Rand-Hendriksen joins us this week on WPblab to talk about ethics in marketing. With a passion for learning new things (including ballroom dancing with his wife), philosophy, and accessibility, Morten is well-known as an advocate for all things forward-facing in tech but realizes the ethics implications. Join us this week for the live chat to ask Morten your questions. Twitter: @mor10 Site: http://mor10.com/ LinkedIn Learning & Lynda.com Studied Philosophy at University Ethics 101 (definition) … there are two terms you hear all the time – ethics & morals – two different aspects of the same thing (two sides of the same coin) Morals – internalized understanding of what is right and wrong Ethics – a human definition of systems that you use to define what is right and wrong If you look at Ethical Theory, you are looking at Moral T