Wpblab - A Wordpress Social Media Show

Tonight on WPblab, Jason Tucker and Bridget Willard speak with James Tryon about the pros and cons of fragmenting your brand. Should you keep all of your products together under a company umbrella or have separate identities? Let’s talk business goals and marketing tonight.   James Tryon is Lead Ambassador for Wapu.us – helps promote brand recognition for the WordPress project His company: Easily Amused Inc. https://easilyamusedinc.com/   Salesman Rick – Rick and Morty affiliate links store https://salesmanricks.com/   BlocksWP – resource for learning about Gutenberg blocks http://blockswp.com/   Runs @TheGutes twitter account (Gutenberg related) https://twitter.com/thegutes   A lot of his companies are DBA’s under his main company   It seems to be a relatively common practice for businesses to ‘fragment’ their brand and keep separate social accounts for each part of their business – Bridget thinks this is a really terrible idea…   Don’t launch a product on a squeaky clean account with 0 followers and no bra