Business Leaders Podcast

Dick Lee, the CEO and Chief Innovation Officer at https://valueinnovations.com/ (Value Innovations) based in Castle Pines, Colorado. Dick is also the co-author of the book,https://www.amazon.com/Value-Innovation-Works-Sustainable-Exceptional/dp/1470020572/ref=cm_cr_pr_product_top?ie=UTF8 ( “Value Innovation Works.”) The driving force to everything that they do at Value Innovation is to help C-level executives address critical issues within their organization using their 10-step value innovation process. What does https://hbr.org/2004/07/value-innovation-the-strategic-logic-of-high-growth (value innovation) mean? It’s delivering exceptional value to the most important customer in the value chain all the time, every time. And I’m going to highlight a couple of things. The first one is for a company in the B2B space that value chain is fairly long and your direct customer is probably not your most important customer. The second thing is, and I’m a scientist by training so I ten