Business Leaders Podcast

For Laura Love of GroundFloor Media, transforming a business starts with strategic communication. She likes to think of her and her team as storytellers, and how they tell a company or an organization’s story depends on the audiences they want to reach and the tools that they have in their arsenal.  They can tell that story through video, by talking to the media, or by putting that CEO on a panel and having them tell the rest of the world what they do. The point is to make the impact and create brand awareness for the company. On the flip side of that, a big part of their agency is focused on crisis and issues management, which means keeping a company out of the news, or minimizing the impact of something that could be perceived as something negative that they have to face. Laura shares her thoughts on how they handle everything, from media relations to thought leadership to crisis and issues management. Listen to the podcast: Laura Love GroundFloor Media Founder, Synthesizing Strategic Communications