Business Leaders Podcast

  You’ve been on your feet all day. Maybe you just finished a long run or a long workout. You come home and you kick off your shoes. You look at your toes. Do you feel better? Probably not, if you’ve chosen to wear the wrong shoes. For the last 50 years, performance footwear has thrived with a design philosophy that guarantees discomfort. To address this problem, Xero Shoes makes addictively comfortable footwear designed based on your foot, a quarter of the bones and joints of your entire body or in your feet and ankles. Steven Sashen, CEO of Xero Shoes, explains that a person has more nerve endings in the soles of their feet than anywhere else in the body, except their fingertips and their lips. And so you’re supposed to use these things. They’re supposed to bend, flex to move to feel the world. If you don’t let them do their job, that function tries to move up into your ankles, your knees, your hips and your back and can cause pain – so Xero designs shoes based solely on your