Bottled In China

The term 'data' can be perceived as impersonal or distant.But how does data visualization and the strategic engagement of data actually allow wine businesses to become closer with their customers?Today we speak with Cathy Huyghe, Co-Founder of Enolytics about the power of big data.Enolytics provides data-driven business intelligence to beverage alcohol companies around the world; its client list includes Bollinger Champagne, Marchesi Frescobaldi, Wines of California, Wines of Chile, Gonzàlez-Byass and Freixenet-Mionetto. She is also the co-creator of content for A Balanced Glass, a community dedicated to wellness in the wine industry, which was a 2019 Drinks Innovator for SevenFifty Daily. Cathy currently writes for Forbes.com about the business and politics of the wine industry, and for Inc.com about entrepreneurs with a special focus on women. She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass. You may have seen her on the “Reign of Terroir” episod