Rhetoriq

New US CEOs are now averaging 58 years old, and 62 as the average age of the top performing CEOs in the world, the companies they run spend 500% more to attract millennial customers.In this episode of Shades of Grey, Arun Krishnakumar and Theodora Lau are joined by Bradley Schurman and Lilian Myers, the Co-Founders of EconomyFour. EconomyFour helps companies, policymakers, and people understand and fulfill the promise of a 100 year life.Thanks to advancement in healthcare, we are in an ageing world. Global demographic shift continues to strain governments and health services facing more people in post-retirement entitlement programs than in the tax-paying workforce. Yet a fast-moving change is underway as vital, vibrant individuals passing the half-way mark in a 100-year-life see themselves, not ‘retreating’ form economic engagement, but running hard in it.  And they will control US$15T in global spending power by 2020.Brad and Lilian highlight the challenges and opportunities for businesses to innovate