Rhetoriq

With Great Power come Great Responsibility. Especially when a business is dealing with a market with 1.3 billion people. The country has made massive strives towards financial inclusion: According to the Global Findex Database, over 80 percent of the adult population now has bank accounts. A series of efforts has helped drive such progress, including Aadhaar, a verifiable 12-digit identification number issued by UIDAI to all residents of India. The Aadhaar identity platform is one of the key pillars of the ‘Digital India,’ and the Aadhaar program is now the largest biometrics based identification system in the world.In this episode of Rhetoriq's "Red Envelope", a series focused on innovation in Asia, Theodora Lau and Arun Krishnakumar talk to Lizzie Chapman, the CEO of Zestmoney. It is a B2B2C fintech company that extends consumer credit through merchants using a proprietary AI-based machine learning decision engine, leveraging data points from the consumers’ digital footprint. The solution provides dynamic c