Rhetoriq

When apple announced their iPad, there was a discussion on how different it was from a laptop. It was indeed differentiated, and one major research identified that, accessing a large screen device at a simple press of a button is a major difference.This episode of Rhetoriq is slightly different, where Theodora Lau and Bradley Leimer talk about the apple card. The launch of the Apple Card has caused quite a stir – amongst the Apple loyalists and naysayers alike. The loyalists marvel at the ease of activation and digital issuance. The naysayers criticize it as not being “revolutionary” – that there is nothing new nor extraordinary about it. Some mocked Apple for even coming up with a card at all – seemingly forgetting that not merchant has the ability to accept Apple Pay.  However, the user experience is now controlled by the handset operating system, i.e., Apple and Android, enabling new suites of applications and industries from digital health to personal financial management tools; from on-demand s