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In today’s episode, Susan talks with Rina Plapler, a parter at branding agency MBLM and author of Branding Intimacy. Susan and Rina talk about the importance of emotional bonds between the individual and a brand, and how we shouldn’t base our marketing decisions on seeing consumers as rational and thoughtful…because they’re not.Links:Rina’s website: http://mblm.com/brandintimacybook/Rina’s book, Brand Intimacy: A New Paradigm in Marketing: http://amzn.to/2CGrrHrhttp://2Questions.TVhttp://susanbaroncini-moe.comhttp://businessinbluejeans.comShare your thoughts in the comments below!Equipment used for this video:- Zoom.us- Blue Yeti Microphone- MacBook Pro Subscribe to 2QuestionsTV for more interviews and behind the scenes footage! See acast.com/privacy for privacy and opt-out information.