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In today’s episode, Susan talks with Norty Cohen, author of “The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World,” about brand loyalty and marketing.Links:Norty’s website: http://theparticipationgame.comNorty’s book: http://amzn.to/2na7q5mhttp://2Questions.TVhttp://susanbaroncini-moe.comhttp://businessinbluejeans.comShare your thoughts in the comments below!Equipment used for this video:- Zoom.us- Blue Yeti Microphone- MacBook Pro Subscribe to 2QuestionsTV for more interviews and behind the scenes footage! See acast.com/privacy for privacy and opt-out information.