All Things Video

Kyle Heller is the Co-Founder and Chief Strategy Officer of Cinematique, a technology platform for interactive and shoppable video. Prior to launching Cinematique, Kyle founded online-voting platform Convote and award-winning production company Varient. In this episode, we chronicle Kyle’s journey from filmmaker to tech entrepreneur and discuss interactive video experiences. Kyle points out that the video format hasn’t changed much in the past century, but now that we’re all on connected devices, the future of video will be much more immersive. In an era of ad blockers and short attention spans, native advertising, influencer marketing, and interactive content experiences will replace interrupt-driven advertising. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debat