All Things Video

Karyn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT&T and Director of Talent Partnerships and Influencer Marketing for Target. In this episode, Karyn shares what she calls the “magic triangle” for creating impactful social content: bringing together traditional celebrities, influencers, and brands. She recounts early social media lessons from her days helping Ashton Kutcher and Tyra Banks grow their Twitter, Facebook, and Vine followings to working with Chris Lighty to positio