Yoga Entrepreneur Secrets

In this episode, John will talk about the art of selling without selling, and dive into the psychology of selling anything, specifically, selling yoga. He will describe the psychology and how the brain processes a potential purchase. He will also go through the 3 False Beliefs: Vehicle (does it work), Internal (can I do it), and External (do I have the resources), and tell us the best way to break those false beliefs through storytelling. He will then describe a very simple framework to tell your stories so that you can always motivate potential students to sign up to your classes. It’s gonna be a resourceful 23 minutes, so take out your pen and paper.Key Points Discussed:The psychology of selling yoga: Potential students’ belief patterns around yoga (01:02)How it all gets lost in translation and the “Can I Do It” internal belief (04:16)How to replace their stories to change their beliefs (08:34)The great power of testimonials and the basic storyte (12:24)The transformation is better than talking about the st