Yoga Entrepreneur Secrets

In this episode, John and Chris will answer a question from one of their good friends and students. The question is based on whether or not they would advice a yogi setting up a new yoga studio to offer discounted prices to attract students or just start off with their full prices from the get-go.The answer to this is sort of multilayered, because from their own personal experience of owning yoga studios, they applied different pricing tactics when they set up each of their current four studios. When they were starting out, they didn’t have much in terms of information on how to run a yoga studio successfully, so they would just throw a launch party, which was more like a launch campaign, where they would give bonuses to people who signed up for their various packages.As far as the prices were concerned, they would go low, but they eventually shifted towards charging full prices when they set up a new location, because they discovered that clients who pay, pay more attention. One of the biggest challenges tha