Yoga Entrepreneur Secrets

In this episode, Chris will talk about the importance of understanding where potential customers are on their customer awareness journey. Him and John learned that the hard way when they put out Facebook ads for a teacher training and a retreat, both separate events, that they were organizing and needed to fill up. They hired a hugely successful Facebook ads agency to handle the ads for them, but the results for both events were surprisingly different. And that was all because of customer awareness levels.The customer awareness journey starts with someone being unaware that they have a problem, and that there is a solution to it. They then progressively become aware of their problem and start discovering that there is a solution to it. It’s at that point that a person can then start looking for a solution, and such a person is always ready to purchase the solution wherever they can find it. Going back to the events that John and Chris had put out Facebook ads on, they were targeting people locally. And for th