Live Your Edge Podcast

He created a Marketing tech company and had data consultancy where he learned a lot about the world of subscription based marketing and what makes gross margins important which evolved to Festival Pass.In this episode you’ll learn about:The journey of Ed on starting Festival Pass and getting it into the hands of millions of festival goersThe two sides of the marketplaceThe 4 attributes of marketplace: route density and global densityHomogenous and heterogenous inventory High and Low frequency priceMedium and Long tailCustomer reward system“The ability to take multiple data points from a consumer based upon their behavior, their interest, [is a]  lifetime value  to the platform.” - Ed Vincent“It's a collection of multiple experiences that kind of led me to this. I tried to choose businesses that I'm passionate about.” - Ed VincentEd just like Steve Jobs believes that you can't connect the dots. Looking forward, you can only connect them looking backwards. And it seems like you drew a lot of your current execut