Social Media And Politics

Platforms and News Publishers: Digital Journalism in the Facebook-Google Duopoly, with Rameez Tase

Informações:

Synopsis

Rameez Tase, Vice President of Audience Development and Insights at Axios, discusses news publishing in a digital environment dominated by Facebook and Google. Rameez outlines the challenges and opportunities of being a digitally native news outlet, how Axios crafts content to fit contemporary news consumption patterns, and how the organization uses native advertising to sustain a business model in a crowded media environment.