Bottled In China

In today's podcast we'll be discussing data and the importance of measuring what matters.  Paul Mabray, the CEO of Emetry joins us to discuss how wineries can leverage data analytics to better answer questions and understand their consumer.Emetry is analytic software for the wine industry that provides unique insights aimed to drive business revenue and more informed decision making.In this podcast, we discuss what type of data is outdated and which ones are needed to compete in today’s highly fragmented market. Guest Profile:Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North Ame