Bottled In China

The importance of digital marketing in the wine industry has become significantly highlighted with Covid restrictions preventing in person gathering, as has the lag in the industry of really investing in the digital side of business. But where do most wine brands fall short in their digital marketing efforts and infrastructure? Shem Swerkes is an innovative thought leader in e-commerce for the wine industry. As the new Director of Digital Marketing and E-commerce for Goldline Brands, Shem and his team are shaking up the wine industry’s status quo and driving results that markedly increase traffic and drive sales. Shem is leveraging his 20+ years of marketing and e-commerce experience to propel Goldline Brands into the front-line of digital trends and ever-changing consumer needs. Shem stays on top of the wine industry trends as co-host of the podcast, Libation Domination, which seeks to educate and inspire all levels of the beverage industry.Connect with Shem at Goldline Brands: https://www.goldlinebrands.com