Underdog Empowerment

In the current moment of short attention spans on the Internet, how do you get (and keep) your audience's attention? There are all kinds of tools and media, but choose wisely. The best strategy is one that fits perfectly with you.   Charley Valher went from an average career as a plumber to the elite among online advertising agencies due in part to his love of podcasts. Now, Charley hosts his own podcast, The Business of Podcasting, and continues to help entrepreneurs build stellar shows of their own through his company, Valher Media.   On this episode of the Underdog Empowerment podcast, Zach and Charley break down the secrets of paid ads and podcasts, including unorthodox-but-effective targeting methods, choosing the ideal platform(s) for your advertising campaign, and how to avoid the most common mistakes made by rookie podcasters. Tune in to hear the marketing advice that's about to put you ahead of your peers.   Shownotes: https://underdogempowerment.com/charley-valher/   Get More Involved: