Trailblazing Latinos's Podcast

At a time when entrepreneurship is at its peak, Susie Jaramillo is proving that Latino cultural, bilingualism, and multiculturalism share an important role in today’s American business climate. Susie got an in-person experience between the disconnect of corporate America and the Latino consumer when she was a co-founder of a marketing and ad agency. She discovered that the Latino market is underserved. Corporate America doesn’t understand us; they don’t know who we are. It was an eye-opening experience that would prove indispensable for Susie. The theme of disconnect between corporate America and the Latino consumer continued to follow Susie as she was about to have a baby. She couldn’t find infant products or content that would help her celebrate her Latino culture with her newborn. She then had an entrepreneurial moment: bring Latino content, product, and representation to the infant market. Canticos, the first brand of Encantos, was created. Susie quickly knew she had a product when Canticos was quickly wi