Dos Marcos

Nectar's Founders Reveal Secrets to Driving Foot Traffic

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Synopsis

Nectar's founders Ran Reske and Eric Hutchinson talk about how one the fastest growing bedding brands on the planet is moving into retail — and doing all they can to drive foot traffic. Nectar's creative advertising and product positioning has made the brand a standout in the crowded direct to consumer space. In this  interview, you'll see how this explosive D2C brand is picking  partners and investing huge amounts of money in strategic marketing.  About Nectar's Founders: Before Nectar, Eric started several companies including Madison Reed, a direct to consumer hair care brand. Ran (pronounced Ron) served in the Israeli army, played pro basketball, and worked at a venture capital fund.  The Nectar brand is part of Resident Home, which has a portfolio of brands includeing Dreamcloud, Awara, Bundle,  Level Sleep, and Wovenly. Nationwide Help Center Nationwide has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers. For Dos Marcos listeners see