Bonus Footage With Boyder

Building a business can be a scary thing. Listen on iTunes: http://bit.do/DicksCottons What business do I choose? Where do I start. How do I find a community that wants to buy my product? What if the world thinks the idea stinks? What makes a good business partner? These are things that mull through my mind everyday, so I decided to spend some time talking to TJ Eaton, who is co-owner of the successful sunglasses company called Dicks Cottons. They just launched the first ever sunglasses subscription model called “Shades Club” which had tremendous success on Kickstarter raising over 800% of their initial goal. Among numerous other gems, I learned from his experience how important it is to find your governing values as early as possible. Some of my favorite moments of our conversation include: Living by the Five “F’s” Business instincts learned from cutting lawns How to protect yourself from social media His morning routine Visualization techniques Three “gratitudes” Creating the first ever subscr