Bonus Footage With Boyder

I’ve always wondered how videos go viral. I want to know every detail that goes into the process. How and why did this piece of content get produced. I appreciate it, even more, when the creators didn’t even seem like they tried. (Search “Bonus Footage” in iTunes to listen in the podcast app!) A couple months ago, I saw a video of a guy doing an impersonation of a Zumiez employee. I loved it. Straight up. You might have seen it too. It was a one take video from a camera phone that lasted 60 seconds. No camera tricks and a lot of personality. On Facebook, that video now has 2.5 million views and the follow-up video has 13 million. (You can watch “Every Zumiez employee ever” and “Life as a Zumiez Employee” here: www.facebook.com/TrevorWallaceComedy Yes, it is hard to manufacture a viral video. You need much more than just one video to build a sustainable career or brand. But sometimes, one video is all you need to get connected with that one opportunity or provide you with the platform to build that brand. C