Launch Pad

What happens when two women with amazing tech skills and experience have kids? They create Winnie, a companion app for modern parents. Sara Mauskopf and Anne Halsall, founders of Winnie, have some seriously impressive tech cred. Anne was a Webmaster at Google during its early days, then quit to build iPhone apps as soon as soon as Apple released the iOS software development kit, because, as she explained to her horrified parents, “that is the future, I am going to work on that.” After a stint at a startup called Inkling, she was an early employee at Quora, before going to Postmates, where she met Sara, who had prior stints at Google, YouTube, and Twitter. Sara returned to work shortly after having her daughter, and quickly realized that there was a lot she needed to know—but she wasn’t sure how to find it. “I was a working mom, and I was busy, and so I turned to Anne and I said, where do people get all of this information? I don’t have time to dig, and look at the bulletin board at my local library for activi