Launch Pad

How do you go about convincing factories to work with your startup--especially if you're trying to make a luxury shoe entirely vegan, without sacrificing quality craftsmanship or comfort? Stacey Chang, WG'12, founder of VEERAH, knows, because that's exactly what she did. Listen to her and Karl Ulrich, Vice Dean of Entrepreneurship & Innovation at the Wharton School, talk about her manufacturing journey, plus the story of how she got Suzy Welch into a pair of VEERAH shoes (hint: it involves Instagram and a lot of persistence). See acast.com/privacy for privacy and opt-out information.