Music Growth Talks: Podcast For Musicpreneurs

Leena Sowambur, an established music business professional and a founder of Positively Music, has talked to We Spin's Andrew Apanov about marketing, investment, and sales. Mostly about the latter, and Leena explained why a musical act should never underestimate the importance of sales. In this podcast episode, you will also hear insights on getting funding in the UK and beyond, and learn why it's the best time to grow your creative project as a business. • Differences between traditional and current online marketing. • The power of data in marketing. • Why it's a great time to grow a creative business. • Where to look for grants and funding from governments and organisations. • Looking into other territories (e.g. the UK is welcoming creative projects from other countries). • How to be eligible for a grant. • Why you may not need an investment yet, and what to do before you look for an investment. • What "sales" for musicians mean. • "There have always been a focus on a fan." • What is a brand? • Getting mar