Cold Call
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:03
- More information
Informações:
Synopsis
Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”