Hacks And Flacks

What marketer wouldn't feel accomplished getting their company's name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his personal brand along the way as well. This week, Ben joins Jim and Manny to chat about brand advocacy, the value of relationships in public relations and marketing, and why he's thankful to have made mistakes before he had an audience. Caroline Legg, Senior Account Executive at March, also swings by to share stories from her time as an intrepid freelance reporter. She explains that not all stories pitch themselves - unless they're about using goats as lawnmowers - and shares tips on getting noticed. Visit Ben's author page: USNews.com/Topics/Author/Ben_Weiss Follow Caroline on Twitter: @CarolineDLegg Visit the PR Nonsense blog: MarchPR.com/blog Follow March Communications on Twitter: @marchpr Follow Manny and Jim on Twitter: @zmveiga and @JW_Young The show's music is provid