Hacks And Flacks

On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand, with lessons for companies like yours.  LINKS: Follow March Communications on Twitter:@MarchComms Visit our blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iTunes, Stitcher, Spotify, or Google Play today.