Ask The Industry Podcast

Since 2009 Neil Mackinnon has been the Head of External Affairs at Edinburgh Festival Fringe Society & Head Of Media at the Fringe. This means when the world's news media and journalists arrive his office is the first place they go. We talked about -  How the Fringe Central can help you work with the worlds media to get the most relevant exposure for their show How to make the most of a Fringe award nomination. How the Ed Fringe office can be your impartial PR and when should you hire a PR (and what to look for) Is the Edinburgh Fringe a meritocracy? What is the Fringe “clash dairy” and how can it help you plan a stunt? How do journalists use Fringe central to discover shows? What does Fringe Central thing (and do) about “student reviewers”? What is the “meet the media” event and how can it help performers Is Edinburgh an industry road show or an artistic whiteboard? What are the agenda’s behind some of the Edinburgh awards and are there too many? His advice for performers putting