Business Essentials Audio Program

From the man who named iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, creative director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity in a complex business world. WWW.BE.COM.AU